Target audience

Audiences are categorised into groups from A to E.
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Group A

Upper middle class - higher managerial, administrative or professional.

Group B

Middle class - intermediate managerial, or professional.

Group C1

Lower middle class - supervisory or clerical, junior managerial, administrative or professional.

Group C2

Skilled working class - skilled manual workers.

Group D

Working class - semi and unskilled manual workers.

Group E

Those at the lowest level of subsistence - state pensioner or windows (no other earner), casual or lowest grade workers.

Examples
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iPhone X : price £999
iPhone X Max : price £1,090

Target audience and what group they go into
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Apple aim the iPhone X at people with a high household income and the majority of there audience is within groups C2 or higher as for a lot of customers the product is very expensive.