Photoshop poster

Idea generation
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My poster was inspired by two different GOT posters that I had seen online and my idea was to combine the two designs to create my own poster. The first deign was of the Game of Thrones title with a smoke / cloud look behind it and the second design was the have one of the main characters in the center behind the text with a grunge effect.

Research

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Some other examples of posters I looked at were :

Target Audience

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My target audience is young adults both male and female. This is because recent surveys have show that most the Game of Thrones' viewers are between the ages of 18-24 and some under 18.

Design Visuals

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When creating the poster I decided to have bleeding edges and three columns so that the picture is center and the text sits within the boarders. First I started with off the the image of Sansa, on top of that added an image of a cracked wall, I used the warp tool to make it look like it was wrapping round here face. I then played around with the liquify until I got the look I wanted, after doing so I changed the blending mode to 'darken' and slightly adjusted the opacity. Then I duplicated the layer, inverted it, turned the blending mode to 'screen' and toggled the 'blend if' settings to give the cracks a shadow effect. I then added some brightness and gradient adjustment layers.

For the text I used two fonts called 'game of thrones' and 'Trajan pro'. In order to make the top of the 'T' longer I converted it to shape and used the 'direct selection tool' to move it. I then added an 'emboss' effect and an outer glow and some clouds in the background. Finally I adjusted the colours.

Final poster
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Learning Premiere Pro

Premiere Pro

Short cuts
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Space bar - play / pause

Arrow keys - L&R forward and back

Ctrl / Cmd Z - undo

Ctrl / Cmd X - cut

Ctrl / Cmd C - copy

Ctrl / Cmd V - paste

C - cut / razor

V - arrow tool

(-)  (+)  - zoom in and zoom out

K - play

L - foward

J - backwards

I - in point

O - out point

Home - start of timeline

Backslash -

Backspace - delete

Editing the footage
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First we imported the footage by right clicking the bin then importing the file, we then put the clip into the source box and pressed 'I' at the point we wanted to footage to start and 'o' where we wanted it to end. After doing this we dragged the footage onto the timeline and repeated the process with another clip. In order the sync the audio we pressed 'cmd + a', right clicked and pressed 'synchronise'. Then we played around cutting the clips by pressing 'c'. To play back what we had done we pressed the space bar.

Press release

Press Release : About me

For my press release I talked about how I wanted to travel and used bright colours and a type writer font. 

Mise - en - scene

What is mise - en - scene?

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This is everything you see on the screen.

What are the different elements even on the screen?

• Costume / hair / make-up
• Props / setting
• Lighting / colour
• Location
• Facial expression / body language
• Position of characters and objects in a frame

Costume, hair and makeup

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Certain costumes can signify certain individuals.

Props and setting

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This can manipulate an audience by building certain expectations and then taking a different turn.

Lighting and colour

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Used to achieve a variety of effects, this includes :

• The key light
• The fill light
• The back light

Low key lighting - using only the key backlight

High key lighting - more filler, lighting is natural, produces a brightly lit set or a sunny day.

Facial expressions and body language

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This can indicate how a character feels towards another character or their emotional state in general.

Audio

Audio

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Human can hear 20 - 20,000 Hz
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Wavelength
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Wildtrack - background noise
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VU meter
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Audio distortion P.P.M.

TV Programe
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Voice 5.5ppm
SFX 3ppm
Music 4 ppm

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L & R  2 channels

A critical part of a surround sound system, it can't help with the front to back movement but it does surround you.
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Mic onboard (voice ambient)
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Mic external (voice ambient)
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Boom directional mic (record voice)
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Shotgun / Rife 4/6

The mic records directly to the DSLR or digital audio recorder.
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Waveform
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T.C. Timecode 10:00:00:00

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How do set your timecode?

In the top left corner of your timeline click on the three small black lines next to 'black video', this will bring down a menu and you have to click on 'start time'. Here you can change the timecode from 00:00:00:00 to 10:00:00:00.

Target audience

Audiences are categorised into groups from A to E.
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Group A

Upper middle class - higher managerial, administrative or professional.

Group B

Middle class - intermediate managerial, or professional.

Group C1

Lower middle class - supervisory or clerical, junior managerial, administrative or professional.

Group C2

Skilled working class - skilled manual workers.

Group D

Working class - semi and unskilled manual workers.

Group E

Those at the lowest level of subsistence - state pensioner or windows (no other earner), casual or lowest grade workers.

Examples
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iPhone X : price £999
iPhone X Max : price £1,090

Target audience and what group they go into
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Apple aim the iPhone X at people with a high household income and the majority of there audience is within groups C2 or higher as for a lot of customers the product is very expensive.

Types of sound

Diegetic sound
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This is sound that has a physical origin in the film world it can either be on screen or off screen.

• voices of characters
• sounds made by objects in the story
• music represented as coming from the instruments in the story space
• the story space

Non - diegetic sound

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This is sound that has no direct origin in the film world, it can be represented as coming from a source outside the story line. 

• narrator's voice
• sound effect 

Dialogue

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This is the words spoken by the characters within the scene

Voice over

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When a narrator or a character is heard talking over the images you are seeing on the screen.

Music (score)

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This is used to heighten the emotion and drama of a scene, it is usually music played within the background of a scene.

Sound effects

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A recorded sound other than speech or music which is added to the soundtrack to enhance the narrative.  

Pixels

Pixels

Frames per second 25 (UK)

2x Fields per frame

interlaced

progressive - avoid jaggies

50Hz

P.A.L. - phase alternating line

How to create a bin

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Click on the small folder icon at the bottom of the project box and click 'create new bin'.

Then rename it to e.g. 'audio'

Questioning the text 2

The Originals
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A1. Identify the text's form and genre. Is the text a: charity advert? regional newspaper? TV sit-com? action film trailer?

• Fantasy
• Supernatural
• TV series

A2. Identify the text's target audience. Is it for: youths? males? parents? a broad mainstream audience?

• Young / teenagers female

A3. Identify the text's primary function. Has the text been created to: inform? entertain? sell? persuade? something else?

• The purpose of the text is for entertainment

Questioning the text

Game of Thrones
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A1. Identify the text's form and genre. Is the text a: charity advert? regional newspaper? TV sit-com? action film trailer?

• TV series
• Fantasy
• Drama

A2. Identify the text's target audience. Is it for: youths? males? parents? a broad mainstream audience?

• Young adults both female and male

A3. Identify the text's primary function. Has the text been created to: inform? entertain? sell? persuade? something else?

• The purpose of the text is for the audience's entertainment.

Shot Types

Shot types
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Cinematography

The art of photography and camerawork in film-making.

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Extreme long shot (XLS)

• Covers wide area.
• Shows the whole subject and it's surroundings.
• Gives context for your scene.

Long shot (LS)

• Shows the whole subject from head to toes.
• The focus is the subject but the environment is also visible.
• It's used to show action instead of emotion.

Medium long shot (MLS)

• Shows the whole subject from the knees up.
• It's an intermediate shot between the long shot and the medium shot.
• Shows the subject and they're surroundings.
• It can be used when they have 2 or 3 people in the frame.

Medium shot (MS)

• Shows the subject from the waist up.
• Normally used during interviews.
• Directs the viewer to the subject.

Medium close-up (MCU)

• Shows the subject's head and cuts off around mid-chest.
• The focus is on the subject.
• Shows very little of the subject's surroundings.
• It shows the facial expressions of the subject.
• Normally used in interviews in documentaries and new programs.

Close-up (CU)

• Frames the subject's face and its off mid-neck, revealing the face and entire head.
• The subject fills almost the entire frame.
• Captures facial expressions and emotions.

Extreme close-up (ECU)

• Shows just the person's facial features.
• Frames only a portion of the subject.
• Used to show the person's emotions.

High camera angle

• A cinematic technique where the camera is looking down on the subject.
• Used to show vulnerability of the subject when applied with the current mood, setting, and effects.
• Makes a scene more dramatic.

Low camera angle

• When the camera is positioned low on the vertical axis, anywhere below the eyeliner.
• This angle is typically used to show the subject as being powerful and strong.

Dutch camera angle

• When the camera is set at an angle on it's roll axis.
• Used to portray psychological uneasiness or tension in the subject being filmed.

Induction

Induction
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Day 2 and 3

On the second day of induction myself and my group decided we would film the story about the 'cursed necklace', we had already found a location the day before and that afternoon we spend an hour filming it. When we where satisfied with what we had we packed away the camera and tripod. The next day we began editing, we first imported all the footage into Adobe Premiere Pro and and deleted whatever we didn't want and put together what was remaining. We then added some creepy music in the background (we decided on having music instead of dialogue), and added a few transitions and credits at the end. After we had finished this we rendered what we had and imported the video into Adobe After effects where I added a black eye effect and a burn film effect to the last scene and then rendered.

Once everything was edited every group showed both the level 3 class and the level 2 class what we had done.

       

Induction

Induction
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Day 1

During the morning we talked about the course and what each term will involve. We also done a activity where we asked everyone a list of question such as 'is left handed' or 'has a friend in a foreign country' etc, this gave me the chance to talk to new people and get to know them. After lunch we got put into group of three and given different objects. In my group we created three different story boards based around the necklace we were given. We then looked around the college for places to film.