Representation

Representation
-

Black power

This image is very inspirational, gives people hope and symbolises a key point in black history. 

Black actor struggles over the last 50 years

-

Sidney Poitier was one of the first black actors on screen and in 1964 he was the first ever black person to win an Academy Award for Best Actor. When he moved to the U.S. he started to experience racism chasm, an impulsive audition at American Negro Theatre and was rejected forcefully. 

A black actor named John Marriott who was an extremely well-trained actor was harassed by film crews who "purposely went out of the way to sabotage his career, the technicians would adjust the lights so that there wasn't one shot that you could clearly recognise him".

https://jhu/name/nm0001627/?ref_=nmbio_bio_nm

https://books.google.co.uk/books?id=T8I_zDq30IwC&pg=PA52&dq=black+actor+struggles&hl=en&sa=X&ved=0ahUKEwjd0LPmz5_fAhVSSxUIHTjeCRMQ6AEIKjAA#v=onepage&q=black%20actor%20struggles&f=false

Choose and define character

• Black female
• 18 years old
• University student
• Studies music

  

Advertising

What is advertising?
-
When a product us manufactured, its existence needs to be made known to the general public

Advertising appeals
-
Advertising appeals are communication strategies that marketing and advertising professionals use to grab attention and persuade people to buy or act.

In rhetorical theory the idea of an 'appeal' dates back to Aristotle.

Ethos : an appeal to credibility or character
-
An advertisement using ethos will try to convince you that the company in the more reliable, honest and credible.

Ethos often involves statistics from reliable experts, such as nine out of ten dentists agrees that crest is the better than other brand.

Pathos : an appeal to emotion
-
Evoke an emotional response in the consumer. Sometimes, it is a positive emotion such as happiness : an image of people enjoying themselves while drinking coke.

Other times advertisers will use negative emotions such as pain : a person having back problems after buying the 'wrong' mattress.

Logos : an appeal to logic or reason
-
An advertisement using logos will give the evidence and statistics you need to fully understand what the product does.

The logos of an advertisement will be the "straight facts" about the product : one glass of Florida orange juice contains 75% of you daily vitamin C needs.